FINDRA BRANDSCAPING DESIGN
The brief was to design a new shop interior for the brand Findra, Creating two stores for two different sites.
Site 1 – Open concession Area, 4m x 5m – 2 walls 3m high
Site 2 – Small Shop with structural soffit, 5m x 5m sq - 4.5m to soffit
The shop sells outdoor clothing typically targeted towards the female consumer, along with a small section of male clothing. As Findra is mainly targeted to a female audience I have dedicated a large section of the store to the female consumer and a smaller section for the male consumer.
As the shop is based on selling outdoor clothing, I was heavily influenced by nature and topography, which inspired me to create organic shapes and different levels within the store.